AURINIA GOLD CUP
Client: Aurinia Pharmaceuticals
Agency: Wedgewood Communications
2021
THE BRIEF.
In anticipation of Aurinia’s 2021 National Sales Meeting, we were asked to design a logo, branding, core messaging and launch materials for a prestigious president’s club, including a teaser/intro video.
Using the aurinia saxatilis flower and its characteristics as inspiration, we got to work…
DESIGNING THE LOGO.
BRINGING IT TO LIFE.
Challenge Coin
Stationary & Launch Materials
Presentation Template
LAUNCH VIDEO.
Art Direction & Storyboarding
Temporal Design Studios
Editing
Craig Newton
Copy Writer
Grace Timko
THE RESULTS.
Before the 2021 National Sales Meeting, each representative on the Aurinia sales team received a gold-plated challenge coin in the mail, housed within a box that contained a QR code link to the video teaser.
The program not only incentivized sales reps to go out and compete for the chance to be accepted to the Aurinia Gold Cup Summit; it also reminded them daily of their responsibility to serve their patients and to make a difference.
Each year going forward, the Aurinia Gold Cup winners will be rewarded with an executive trip and the chance to give back to the community through various charitable events.